Illustration
A 3D rendering of a booth concept I created as part of the development of a trade show presence for a countrywide Ethiopian coffee brand. The mock-up was not printed or displayed anywhere, but used as a communication and planning tool. This booth set-up included an area for a live demonstration of an Ethiopian coffee ceremony—an audience draw. Creating a mock-up like this allows a client to visualise ideas and see graphics as they will appear in the real world. It also allows fast and cheap experimentation in booth, room or building layout that would not otherwise be possible.
